Often when swimmers are caught in a riptide, the instinct is to swim back to shore. Unfortunately, that may end up being the most dangerous and fruitless path.
In late 2017, the team at Riptide recognized that the tides of change within the plumbing industry were gaining strength, driven by heightened consumer expectations for speed and access to a broader product assortment. It was time to dive in and embrace the flow.
The leaders of the Riptide business have both a great respect for the core tenets of distribution and a fresh perspective on how to make a meaningful difference within a mature industry. Our goal is to support our key B2B partners with unparalleled speed and grace, so that our customers have what they need to delight their customers on their own terms.
Our team is fortunate to be fueled by passionate, engaged leaders and forward thinkers… and we invite you to embrace the waves of change with us!